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tags: [] - coffee/roasting - coffee/culture aliases: - dark roast philosophy - case for dark roasting - dark roast defence created: 2026-05-10 updated: 2026-05-10


Dark Roasting Advocacy

Tags: #coffee/roasting #coffee/culture Aliases: dark roast philosophy, case for dark roasting, dark roast defence Related: Alfred Peet | Second Wave Coffee | Light Roast Philosophy | Specialty Coffee MoC Status: 🌱 Stub


Overview

Dark roasting advocacy is the position that deeply roasted coffee — in the French, Italian, or Peet's style, with Agtron scores below 45 — is a legitimate and desirable expression of coffee quality, in contrast to the ultra-light roast preference dominant in third-wave specialty culture. Proponents argue that the caramelised, bittersweet, low-acidity profile of dark roasts is what many consumers prefer, and that Alfred Peet's dark roasting philosophy was itself a quality revolution relative to the stale supermarket coffee it replaced. The debate between light and dark roast camps reflects genuine disagreement within specialty coffee about whether the goal of roasting is to reveal green coffee character or to create a distinct roasted product.

References

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